Lemstra Fysiotherapie

This project is entirely based on the sketches and ideas of the client. After graduating, he started working for himself as a physiotherapist and wanted a logo for his quotes and stationery. His clients range from footballers to elderly.

The client wanted a design that was not typically medical, it had to be more personal. In addition to his practice, the client is always involved with the his body in the form of crossfit and strength training. He wanted the logo to radiate strength, but one also had to see the human body in it. After we had spoken to each other, he started sketching and I used those detailed sketches as a 'blueprint' for the logo.

The logo must therefore radiate strength and because he mainly referred to a 'stickman', I followed that in lines. When you look at the logo, the body resembles a bull's head, the animal which is almost synonymous with strength. And if you look closely you can also see a person flexing the muscles. This makes them two images in one. The colors are not typically medical, the colors used in that industry are generally green / bluish. Unfortunately he doesn't use social media or has a website.